Marketing & Strategy · Singapore 🇸🇬

Nicole Teo

Hails from the sunny island of Singapore.

I am a growth marketer with experience across crypto, payments & e-commerce. I help startups find product-market fit in 0→1 environments and scale user growth from 1→100x.

Great marketing tells a story. I combine code, design, words, data, interactive media to tell the story of your brand and its products.

About

I live on the philosophy of action — knowledge learned through books or texts is best accompanied by action and experience.

Competitive footballer through high school & varsity. Touch rugby player. Avid gamer and mythology nerd.

Publications & content archive ↗

Projects

10 selected
Shaping Bitcoin DeFi Narrative through Lore & Worldbuilding via SatLayer Industry: Bitcoin, DeFi Target Audience: Bitcoin holders, DeFi yield farmer Timeline: September 2024 - August 2025 2025 SatLayer Season Sats² Incentives Industry: Bitcoin, DeFi Target Audience: Bitcoin holders, DeFi yield farmer Timeline: September 2024 - August 2025 2024 ParagonsDAO / Parallel Official Open Beta Tournament Industry: Cryptocurrency, Web3 Gaming Target Audience: Parallel and TCG Gamers, Hearthstone Players Timeline: 1.5 we... 2024 Coins.ph / Onboarding Filipinos to Crypto Gaming Industry: Cryptocurrency, Onchain Gaming Target Audience: Traditional Mobile Gamers in Philippines, Coins Wallet user... 2022 Coins.ph / Brand Narrative Shift from E-wallet to Crypto-First Industry: Cryptocurrency, Mobile Payments Target Audience: Coins Wallet users, Fintech users in Philippines Timeline:... 2022 Binance / Who Let The Dogs Out Industry: Cryptocurrency Target Audience: Retail Traders, Memecoin Traders, NFT Enthusiasts Timeline: 2-3 weeks dur... 2021 Citibike Re-Engagement Campaign Citibike is a bike sharing program that is popular in New York. This 1-week project was a response to a School of Vis... 2015 Kisi / Launching 0 to 1x Content Marketing Strategy Industry: B2B SaaS, Real Estate Target Audience: Office Managers, Coworking Space Owners, High Vistors Turnover Spac... 2015 The Creative Room - Video Production Intern Before matriculating to college, I worked six months as an intern for a film and video production company, The Creati... 2015 Doctor Who Poker Cards This poker card set consists of 54 cards (Including 2 Jokers) where they are packed and printed in clear plastic box.... 2012

Writing

4 entries
Gaming Past-time hi, this will be an evolving attempt at repository and a learning ground for my endeavors into web2 & web3 gamin... 2023 Sketchbook this page is still a wip. it stores and catalogues some of my painting and drawing. i should get back at it again. 2018 Open Worlds 2015 Why Jekyll & Github Hi, I was bored and my boredom saw the light of this. 2015

Digital garden

Evergreen notes in various states of germination. WIP and broken since 2024.

Open the garden ↗

Contact

Email niccomi@outlook.com LinkedIn /in/nuyyuey ↗ Twitter @0xniccomi ↗
✦ ✧ ✦ ★ ✦ ✧ ✦ ✧ ★ ✦ ✧ ★
📄 About.txt
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Nicole Teo

sailor moon wave

Hails from the sunny island of Singapore.

I am a growth marketer with experience across crypto, payments & e-commerce. I help startups find product-market fit in 0→1 environments and scale user growth from 1→100x.

Great marketing tells a story. I combine code, design, words, data, interactive media to tell the story of your brand and its products.

→ Publications & content archive

I live on the philosophy of action — knowledge learned through books or texts is best accompanied by action and experience.

Competitive footballer through high school & varsity. Touch rugby player. Avid gamer and mythology nerd.

STYLED WITH SASS &· GENERATED IN JEKYLL · MADE IN NEW YORK

About.txtSingapore 🇸🇬
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💼 Projects.doc
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Projects

Shaping Bitcoin DeFi Narrative through Lore & Worldbuilding via SatLayer
Shaping Bitcoin DeFi Narrative through Lore & Worldbuilding via SatLayer
2025 – Present
Industry: Bitcoin, DeFi Target Audience: Bitcoin holders, DeFi yield farmer Timeline: September 2024 - August 2025
Open ↗ Permalink →
SatLayer Season Sats² Incentives
SatLayer Season Sats² Incentives
2024 – Present
Industry: Bitcoin, DeFi Target Audience: Bitcoin holders, DeFi yield farmer Timeline: September 2024 - August 2025
Open ↗ Permalink →
ParagonsDAO / Parallel Official Open Beta Tournament
ParagonsDAO / Parallel Official Open Beta Tournament
2024 – Present
Industry: Cryptocurrency, Web3 Gaming Target Audience: Parallel and TCG Gamers, Hearthstone Players Timeline: 1.5 weeks from planning to execution, March 2024
Open ↗ Permalink →
Coins.ph / Onboarding Filipinos to Crypto Gaming
Coins.ph / Onboarding Filipinos to Crypto Gaming
2022 – Present
Industry: Cryptocurrency, Onchain Gaming Target Audience: Traditional Mobile Gamers in Philippines, Coins Wallet users Timeline: 3 months from October 2022 to January 2023. Value proposition: Pla...
Open ↗ Permalink →
Coins.ph / Brand Narrative Shift from E-wallet to Crypto-First
Coins.ph / Brand Narrative Shift from E-wallet to Crypto-First
2022 – Present
Industry: Cryptocurrency, Mobile Payments Target Audience: Coins Wallet users, Fintech users in Philippines Timeline: 9 months from May 2022 to March 2023. Teammates involved: Natalie, Franco, Jez...
Open ↗ Permalink →
Binance / Who Let The Dogs Out
Binance / Who Let The Dogs Out
2021 – Present
Industry: Cryptocurrency Target Audience: Retail Traders, Memecoin Traders, NFT Enthusiasts Timeline: 2-3 weeks during August 2021 Value proposition: Let the dogs out, trade dog meme coins and e...
Open ↗ Permalink →
Citibike Re-Engagement Campaign
Citibike Re-Engagement Campaign
2015 – Present
Citibike is a bike sharing program that is popular in New York. This 1-week project was a response to a School of Visual Arts school assignment which calls for an advertising CRM campaign to re-eng...
Open ↗ Permalink →
Kisi / Launching 0 to 1x Content Marketing Strategy
Kisi / Launching 0 to 1x Content Marketing Strategy
2015 – Present
Industry: B2B SaaS, Real Estate Target Audience: Office Managers, Coworking Space Owners, High Vistors Turnover Spaces Timeline: 3-6 months, August to December 2015 Value proposition: Unlock and s...
Open ↗ Permalink →
The Creative Room - Video Production Intern
The Creative Room - Video Production Intern
2015 – Present
Before matriculating to college, I worked six months as an intern for a film and video production company, The Creative Room, in Singapore. In the first month, I felt like an awkward duck; I was th...
Open ↗ Permalink →
Doctor Who Poker Cards
Doctor Who Poker Cards
2012 – Present
This poker card set consists of 54 cards (Including 2 Jokers) where they are packed and printed in clear plastic box. It was a pet project born out of my Whovian love.
Open ↗ Permalink →

→ Full content archive on Notion

10 itemsMarketing & Strategy
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💻 Blog.log
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Blog

Logs on gaming, travel, marketing, and the general mess of being online.

📝 Gaming Past-time

hi, this will be an evolving attempt at repository and a learning ground for my endeavors into web2 & web3 gamin...

Aug 31, 2023
Open ↗ Permalink →

📝 Sketchbook

this page is still a wip. it stores and catalogues some of my painting and drawing. i should get back at it again.

Jan 01, 2018
Open ↗ Permalink →

📝 Open Worlds

Nov 28, 2015
Open ↗ Permalink →

📝 Why Jekyll & Github

Hi, I was bored and my boredom saw the light of this.

Nov 15, 2015
Open ↗ Permalink →
4 entriesExternal links
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🪴 Garden.plant
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Digital Garden 🌱

Evergreen notes in various states of germination. WIP and broken since 2024. → Open full garden
Always growing
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📚 Library.bk — Books & Notes
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Library

📚 Shelf
📝 Notes
Obviously Awesome
Currently Reading
Obviously Awesome
April Dunford
68%
Read
Positioning
Positioning
Al Ries & Jack Trout
Contagious
Contagious
Jonah Berger
Building a StoryBrand
Building a StoryBrand
Donald Miller
This Is Marketing
This Is Marketing
Seth Godin
Hooked
Hooked
Nir Eyal
Continuous Discovery
Continuous Discovery
Teresa Torres
Zero to One
Zero to One
Peter Thiel
The Network State
The Network State
Balaji Srinivasan
The Art of Living
The Art of Living
Epictetus
Thinking, Fast & Slow
Thinking, Fast & Slow
Daniel Kahneman
The Courage to Be Disliked
The Courage to Be Disliked
Kishimi & Koga
The Beginning of Infinity
The Beginning of Infinity
David Deutsch
Snow Crash
Snow Crash
Neal Stephenson
The Three-Body Problem
The Three-Body Problem
Liu Cixin
→ Goodreads → StoryGraph

HIGHLIGHTS AND THOUGHTS THAT STUCK.

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📬 Contact.txt
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Contact

✉️
Email
niccomi@outlook.com
💼
LinkedIn
/in/nuyyuey
🐦
Twitter
@0xniccomi
3 links
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